Final Magazine Cover

This is the Final Magazine Cover Created as part of the Promotional Package I have created as part of a group for our film entitled 'Unauthorised Absence'   

Changes Made to Film Trailer from Feedback...

The feedback we received on our trailer informed us that we had forgotten to add in commonly used features seen within real media trailers. This included a rating card and distribution company logo. Because of this we placed both of these at the beginning of our trailer. We did this because as pointed out in our feedback, all trailer have a company logo and generally all have a rating card shown at the beginning of the trailer. By adding these in we connected our trailer with real trailers and made it look professional. 

The rating card and the distribution company logo are other features that all trailer have. The rating card is used to notify  the audience the trailer is suitable for. After this we placed the distribution company logo. The distribution company chosen for our film was Warner Bro’s Studio's. This was the logo included at the beginning of the trailer. All of the photo's used within the trailer are shown below.  

Other changes that we made to the film trailer included improving the transition of the music within the trailer. Our feedback included a number of comments mentioning how the music within the trailer suddenly stopped at certain points. Because of this we researched in how to fade the music on iMovie. Due to the sudden change of editing programme, no one in the group was familiar with the programme so we were not sure how to fade the music. Because it had been brought up in many of the feedback comments we spent the time researching how to do it to make sure that the music within the trailer was heard in the way expected by the audience. Fading the music allowed the trailer soundtrack to have a smooth transition between sound and silence. Along with fading the music we also made it slightly quieter. This was another suggested improvement within the feedback. Doing this died down the volume of the music and allowed the voice over to be heard clearly.

   

Changes Made to Film Poster from Feedback...

After posting our film poster onto Facebook to received feedback we were informed about the strengths and weaknesses of the product. The only improvement suggested to us about the poster was the chosen tag line we placed on the poster. The tag line we originally chose was 'Wrong Time, Wrong Place'. A comment left in our feedback stated that the tag line was misleading and did not match our storyline. The tag line chosen suggests that the character who is kidnapped was simple in the wrong place at the wrong time, as the original tag line says. This in fact is not true. The storyline of our film reveals that the girl was targeted and followed for a reason. Because of this we had to change the tag line of our film to something that was more appropriate and that tied into the storyline of our trailer. 

We decided to change the tag lie of the film to 'She's willing to risk it all to save their friendship'. We chose his because it links the friendship and dedication shown within the character of Jane in our film. Jane risks her life to save her friend. With this new tag line we replaced the old tag line with this one using the same font. Because the length of the tag lines were different we had to make the writing smaller and re position the word within the set space. Once positioned correctly we were happy with the new look of our film poster. 

Changes Made to Magazine Cover from Feedback...

After receiving and reading through the feedback we received on the Magazine Cover we created as part of a films promotional package, we made slight changes to the way the magazine looked. Below shows what the magazine cover originally looked like and what it looked like after we completed changes suggested to us in the audience feedback received.

 In our feedback, we received a comment saying ‘…there are lots of plain spaces and I feel that they could have been filled with images or text..’. After re ding this comment and referring back to our magazine cover we realised that there as a large blank space on the left side of the cover. Because of this we added more to the cover of the magazine. We started by moving the “PLUS…” heading with the writing underneath it to the left side to fill the gap and we added another heading  offering readers an interview with Jade Renouf, who was the girl seen within our trailer who searches for her friend. We added this heading an also included a photo of the girl. Bu doing this we for filled thee audience feedback by filling in  noticeable gaps upon the magazine cover. Adding the extra side heading onto the cover helped keep real convention of magazine covers in place on the magazine cover. This was done by including the small photograph. A convention we missed was that there were other, smaller images placed on some magazine covers. By including this we connected within the conventions and made our magazine more realistic to the audience.

Another thing we changed on the magazine cover after feedback was the photo seen within our ‘New & Exclusive Film Releases’ Section that can be seen on the cover of our magazine. We replaced the film poster with posters created by other groups within our class. This was so that we had all original images upon our magazine cover. Before placing the posters onto the magazine we gained permission to advertise other groups films and use there posters on our magazine cover. By changing this all elements of the magazine cover were original. 

Feedback Received On Promotional Package

After completing our promotional package we uploaded all three items onto social networking sites. From here we asked people feedback on our film trailer, magazine cover and film poster. From this we received a number of helpful comments on what the audience thought needed  to be changed to improve the items and also found out what parts of the three items the audience liked. Some of the comments left suggesting improvements we took on board an incorporated into the film trailer, magazine cover and poster, but there were other comments in which we chose not to act upon because there were element in which we did not agree with. We took all feedback on-board fully but made decisions on what changes we felt would benefit our products the most.

The feedback we received on the film trailer can be seen below:

The comments we chose o take on-board are shown within the red squares. Other comments that did not offer us any suggestions did not use to place improvements into our film trailer. 
Along with the film trailer we also received feedback on out magazine cover and film poster. The comments for out ancillary task can be seen below:

In the same way as before, comments used to add improvements to our products are shown within the red squares. 

Film Trailer

Film Poster

This is the final poster that we created as part of our promotional package for our film ‘Unauthorised Absence’.

Within the poster we wanted to include items that linked in with the story of our film. The layout of the poster was the first thing we chose to link to the narrative of the story. Our storyline see one girl get kidnapped and another look for her. Because of this the two characters are separated throughout the majority of the film. Because of this we decided to separate the characters on the poster as well. We did this by placing the title through the middle of the poster and a photo of each girl above and below the title. We have shown the separation between the characters within both the trailer and the poster by choosing this composition for the poster.

Another thing we used to link the the story of our film was the photos used. The first photo used shows the character who searches for the kidnapped girl. We shot this photo within the same location that the filming for the trailer was done. The photo shows trees in the background which links to the set location within the trailer. The majority of the trailer is seen within the woods location so linking the photo used on the photo to this. The second photo was more difficult. We wanted to link the trapped element of the kidnapped character and also use a keyhole to link the locked rooms mentioned later on in the film storyline. To do this we shot this photo through a cut out keyhole shape. We kept the identity of the girl through the keyhole hidden to again link the the storyline with there being many girls who all look similar trapped on one place, the character Brooke being on of theme. We created a silhouettes style photograph to capture through the keyhole and place on the poster.

Along with the photos we placed text onto the film poster as well. This included the film title, a tag line, release date and billing block. We created the billing block and paced this at the bottom of the poster. We positioned it here because  in our research we found that portrait film posters generally had the billing block positioned at the bottom of the poster. For example the billing block can be seen at the bottom of the Poster used to promote the film 'The Butterfly Effect'. We also placed ‘Coming Soon’ underneath the billing block to match the positioning seen within this poster as well. 

The font of the film title and the tag line were kept the same so that they matched when seen on the poster. We made a subtle change by making the title more bold compared to the tag line. The tag line we chose to use for our film was ‘Wrong Time. Wrong Place..’. We chose this to link with the kidnapping of the character because the situations he is in would use the phrase, wrong place, wrong time to say that she was chosen only because she was there at that specific time. Although once the storyline of the film is discovered it is revealed that the girl was kidnapped because she looked similar to other girls that had already been kidnapped and were trapped with the kidnapper.