Film Poster

This is the final poster that we created as part of our promotional package for our film ‘Unauthorised Absence’.

Within the poster we wanted to include items that linked in with the story of our film. The layout of the poster was the first thing we chose to link to the narrative of the story. Our storyline see one girl get kidnapped and another look for her. Because of this the two characters are separated throughout the majority of the film. Because of this we decided to separate the characters on the poster as well. We did this by placing the title through the middle of the poster and a photo of each girl above and below the title. We have shown the separation between the characters within both the trailer and the poster by choosing this composition for the poster.

Another thing we used to link the the story of our film was the photos used. The first photo used shows the character who searches for the kidnapped girl. We shot this photo within the same location that the filming for the trailer was done. The photo shows trees in the background which links to the set location within the trailer. The majority of the trailer is seen within the woods location so linking the photo used on the photo to this. The second photo was more difficult. We wanted to link the trapped element of the kidnapped character and also use a keyhole to link the locked rooms mentioned later on in the film storyline. To do this we shot this photo through a cut out keyhole shape. We kept the identity of the girl through the keyhole hidden to again link the the storyline with there being many girls who all look similar trapped on one place, the character Brooke being on of theme. We created a silhouettes style photograph to capture through the keyhole and place on the poster.

Along with the photos we placed text onto the film poster as well. This included the film title, a tag line, release date and billing block. We created the billing block and paced this at the bottom of the poster. We positioned it here because  in our research we found that portrait film posters generally had the billing block positioned at the bottom of the poster. For example the billing block can be seen at the bottom of the Poster used to promote the film 'The Butterfly Effect'. We also placed ‘Coming Soon’ underneath the billing block to match the positioning seen within this poster as well. 

The font of the film title and the tag line were kept the same so that they matched when seen on the poster. We made a subtle change by making the title more bold compared to the tag line. The tag line we chose to use for our film was ‘Wrong Time. Wrong Place..’. We chose this to link with the kidnapping of the character because the situations he is in would use the phrase, wrong place, wrong time to say that she was chosen only because she was there at that specific time. Although once the storyline of the film is discovered it is revealed that the girl was kidnapped because she looked similar to other girls that had already been kidnapped and were trapped with the kidnapper.